Heatwave Visual

Heat Wave Visual®, founded by two individuals Justin Hertel, and Doug Karlson who sought to bring something more to the table in the eyewear market. Originally started as Party Shades Co. circa 2012 the brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.

Together we share a passion for design and customization, whether it's wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, we're creators at heart, so it was only natural that when we set out to create a brand of our own that we brought our interests with us. After a couple of years we decided to take the brand further into the spotlight of our direct interests, something we could push our true vision through - In March of 2014 Party Shades grew up and became Heat Wave Visual